Business

How would you feel if an agency paid a cab driver to eavesdrop on your conversations?

Unlocking the Bond-esque Secrets of Agency-Client Dynamics in Pitches.

The Most Expensive Room: AI, boredom and the rise of quiet quitting

What causes quiet quitting? AI, boredom, and disengagement. How leaders can...

The Dishoom effect: Why LVMH backed a £300 million restaurant chain built on fictional backstories

What Dishoom’s £300M valuation tells us about brand control, story, and growth

LinkedIn Tracked Who You Know. Feats Shows What You’ve Done.

Feats offers what Cannes can’t: a lasting record of contribution.

One Week, Two Conglomerates: Nestlé and L’Oréal Expand In-House Content Infrastructure With AI and Digital Twins

Nestlé and L’Oréal expand in-house content with AI, digital twins, and NVIDIA.

Why Beckham’s Brand Longevity Now Includes Your Daily Wellness Routine: Welcome to IM8

From Stella to Supplements: Beckham’s Play for Brand and Body Longevity

The Ritual of Retail: IKEA’s Oxford Street Opens New Format for Fast Furniture Shopping

IKEA opens on Oxford Street, unveiling a new compact urban store format.

The Ritual of Retail: Adidas' VP of Global Retail Design & Consumer Experience On New Brand Centre in Bangkok

Discover Adidas' latest Brand Centre in Bangkok's Siam Paragon.

Review: Cap Juluca Spa, Anguilla. Why Guerlain and Belmond's Spa Partnership Plays Into LVMH’s Wider Strategic Pivots

Cap Juluca, a Belmond Hotel, Anguilla, Reveals Brand-New Spa in Partnership.

From Pins to Profit: How Pinterest Transformed from Digital Scrapbook to a $4.2 Billion E-commerce Giant

Explore Pinterest's transformation into a $4.2 billion ad revenue leader.

Lessons from Siete’s $1.2B Unintentional Playbook: How Evolving Beyond the Original Vision Led to a Pepsi Payday

Pepsi’s $1.2B buyout of Siete: Authentic food and beverage marketing

Nike’s “So Win” Super Bowl Ad: A 60-Second Start to Rewriting Recent History But It'll Take Time

THE GOODS on Nike’s “So Win” Super Bowl Ad and rewriting recent history.

Prada to Acquire Versace for €1.5bn—But Can Minimalism and Maximalism Coexist?

Prada SpA is moving closer to a deal to buy Versace from Capri Holdings Ltd.

Why Nike is Decentralising Marketing in China with In-House Icon Studios

Nike is decentralising its China marketing with in-house Icon Studios.

Why Fernando Fernandez and Unilever’s Social-First Strategy Isn’t Reckless. It’s Just Misunderstood

Unilever’s social-first shift isn’t reckless. It’s a strategic reset.

Under Armour x Eric Liedtke’s Unless Debut Regenerative Sportswear at Milan Design Week

Compostable Sportswear at Milan Design Week | THE GOODS

Oatly and Nespresso Pull Together and Release Oatly Barista Edition Coffee Capsule

Nespresso Oatly Collaborate on Oatly Barista Edition Coffee Capsules.

UPDATE: Walgreens Boots Sells for $23.7B – What Happens Next for Beauty & Retail?

Walgreens Boots Alliance is going private in a $23.7B Sycamore Partners