Strategy

Why Your Grocery Store Looks Different Now: An Interview with Fred Hart on IFE & Expo West
STRATEGY

Why Your Grocery Store Looks Different Now: An Interview with Fred Hart on IFE & Expo West

Kelcie Gene Papp
Why Your Grocery Store Looks Different Now: An Interview with Fred Hart on IFE & Expo West
STRATEGY

Why Your Grocery Store Looks Different Now: An Interview with Fred Hart on IFE & Expo West

Kelcie Gene Papp
China’s Gen Z is Melting Gold at Home for DIY Luxury Jewellery – We Have Questions.
STRATEGY

China’s Gen Z is Melting Gold at Home for DIY Luxury Jewellery – We Have Questions.

Kelcie Gene Papp
Louis Vuitton Expands Into Beauty, Betting on Power, Profit and Pat McGrath
STRATEGY

Louis Vuitton Expands Into Beauty, Betting on Power, Profit and Pat McGrath

Kelcie Gene Papp
How AI Could Solve the $18B Cart Abandonment Problem and Redefine Product Discovery
STRATEGY

How AI Could Solve the $18B Cart Abandonment Problem and Redefine Product Discovery

Callum Gill
Kendrick Lamar’s Most Watched Super Bowl Halftime Show in History: FIFA 2026 and What Brand Must Do Now
STRATEGY

Kendrick Lamar’s Most Watched Super Bowl Halftime Show in History: FIFA 2026 and What Brand Must Do Now

Kelcie Gene Papp
How AI Agents Like OpenAI’s Operator Are Poised to Reshape Brand Strategy and Consumer Loyalty
STRATEGY

How AI Agents Like OpenAI’s Operator Are Poised to Reshape Brand Strategy and Consumer Loyalty

Kelcie Gene Papp
Max Siegelman on Reinventing Legacy and The Extraordinary Ascent of Siegelman Stable 
STRATEGY

Max Siegelman on Reinventing Legacy and The Extraordinary Ascent of Siegelman Stable 

Kelcie Gene Papp
Specialty Tea Market Drivers, Challengers, Gen-Z & Trends to Watch in 2025
STRATEGY

Specialty Tea Market Drivers, Challengers, Gen-Z & Trends to Watch in 2025

Kelcie Gene Papp
Le Club Lacoste: Future of Loyalty or Just Another Members Club?
STRATEGY

Le Club Lacoste: Future of Loyalty or Just Another Members Club?

Jason Papp
Luxury Fashion at a Crossroads: How Real Estate, Personalisation, China’s Gen Z, AI and Wellness Can Revive the Industry
STRATEGY

Luxury Fashion at a Crossroads: How Real Estate, Personalisation, China’s Gen Z, AI and Wellness Can Revive the Industry

Kelcie Gene Papp
Google Ads Drops 11-Year Data Policy: Here's the Impact on Advertisers
STRATEGY

Google Ads Drops 11-Year Data Policy: Here's the Impact on Advertisers

Kelcie Gene Papp
Here's How BrewBird is Helping Specialty Coffee Take Flight in the Office
STRATEGY

Here's How BrewBird is Helping Specialty Coffee Take Flight in the Office

Kelcie Gene Papp
Mulberry Declines Frasers Group's £83m Takeover Bid: What's Next for the C-Suite?
STRATEGY

Mulberry Declines Frasers Group's £83m Takeover Bid: What's Next for the C-Suite?

Kelcie Gene Papp
Why CMOs Are Investing $220 Million in Cinema Ads to Reach Gen Z: NCM's Amy Tunick on Cinema as a ‘Brand-formance’ Medium
STRATEGY

Why CMOs Are Investing $220 Million in Cinema Ads to Reach Gen Z: NCM's Amy Tunick on Cinema as a ‘Brand-formance’ Medium

Kelcie Gene Papp
I Read Goldman Sachs' Insights on the Industry impact of Ozempic. Here's My Key Takeway
STRATEGY

I Read Goldman Sachs' Insights on the Industry impact of Ozempic. Here's My Key Takeway

Kelcie Gene Papp
Why Guinness' £52m First Football Sponsorship Deal with the Premier League Is Spot On
STRATEGY

Why Guinness' £52m First Football Sponsorship Deal with the Premier League Is Spot On

Jason Papp
Lucy Hart: Fan-Finity and Why Brands That Build Fandoms Will Dominate the Next Decade
STRATEGY

Lucy Hart: Fan-Finity and Why Brands That Build Fandoms Will Dominate the Next Decade

Lucy Hart
LIONS' Just Released It's Annual State of Creativity: Here's 5 Key Lessons (& Priorities) for CEOs, Brands & Agencies
STRATEGY

LIONS' Just Released It's Annual State of Creativity: Here's 5 Key Lessons (& Priorities) for CEOs, Brands & Agencies

Kelcie Gene Papp
How Brands Can Engage with Instagram’s Hyper-Local Curated Fashion Meme Accounts
STRATEGY

How Brands Can Engage with Instagram’s Hyper-Local Curated Fashion Meme Accounts

Kelcie Gene Papp
VEJA Launches 'Repair Shop' in Paris to Champion Sustainability and Customer Engagement
STRATEGY

VEJA Launches 'Repair Shop' in Paris to Champion Sustainability and Customer Engagement

Jason Papp
The New York Times' Chanelle Kalfas on Brand Strategy, Agencies and Creativity
STRATEGY

The New York Times' Chanelle Kalfas on Brand Strategy, Agencies and Creativity

Jason Papp
Here's Why MPearlRock's First Move with Newly Acquired nutpods Must Be European Expansion
STRATEGY

Here's Why MPearlRock's First Move with Newly Acquired nutpods Must Be European Expansion

Kelcie Gene Papp
Beverage Innovations: Why De-Alcoholised Drinks and Savoury Sips Are Winning
STRATEGY

Beverage Innovations: Why De-Alcoholised Drinks and Savoury Sips Are Winning

Kelcie Gene Papp
Here's Everything We Know So Far About Super Bowl LVIII 2024
STRATEGY

Here's Everything We Know So Far About Super Bowl LVIII 2024

Kelcie Gene Papp
60 Days In: What Brand Marketers Can Learn From the Dove x Nike Partnership
STRATEGY

60 Days In: What Brand Marketers Can Learn From the Dove x Nike Partnership

Kelcie Gene Papp
Does Advertising have a Christmas Problem?
STRATEGY

Does Advertising have a Christmas Problem?

Rob Sellers
TikTok and Pinterest Just Released Their Trend Predications for 2024: Here's What You Need To Know
STRATEGY

TikTok and Pinterest Just Released Their Trend Predications for 2024: Here's What You Need To Know

Kelcie Gene Papp
Cutting Through Consumer Sentiment: How to Respond to Shifting Preferences in 2024
STRATEGY

Cutting Through Consumer Sentiment: How to Respond to Shifting Preferences in 2024

Kelcie Gene Papp
Lessons From Kickstarter's Head of Content on Brand Marketing Priorities for 2024
STRATEGY

Lessons From Kickstarter's Head of Content on Brand Marketing Priorities for 2024

Kelcie Gene Papp
Here's How Luxury Brand Marketers Need to Be Strategising in 2024, According to Pinterest
STRATEGY

Here's How Luxury Brand Marketers Need to Be Strategising in 2024, According to Pinterest

Jason Papp
Beckham Gives Nespresso a Shot as New Brand Partner But There's a Problem
STRATEGY

Beckham Gives Nespresso a Shot as New Brand Partner But There's a Problem

Jason Papp
Klopp on the Saddle: Why Peloton's Power Play Is Beyond the Team
STRATEGY

Klopp on the Saddle: Why Peloton's Power Play Is Beyond the Team

Jason Papp
Burberry x Vestiaire Collective: The Collab That's Making Green the New Black
STRATEGY

Burberry x Vestiaire Collective: The Collab That's Making Green the New Black

Jason Papp
A Rough Guide to Jack White: Marketing at Xbox, Global Campaigns and Agency Relationships.
STRATEGY

A Rough Guide to Jack White: Marketing at Xbox, Global Campaigns and Agency Relationships.

Jason Papp
From Peaks to Streets: The Reimagining of Berghaus Under Dan Cunningham, Global Head Of Brand
STRATEGY

From Peaks to Streets: The Reimagining of Berghaus Under Dan Cunningham, Global Head Of Brand

Jason Papp
Provocation, Comfort & Sustainable Design — How to Know When to Dare According to Katee Hui
STRATEGY

Provocation, Comfort & Sustainable Design — How to Know When to Dare According to Katee Hui

Kelcie Gene Papp