Creative

Field Notes from Milan Design Week 2025
CREATIVE

Field Notes from Milan Design Week 2025

Kelcie Gene Papp
Field Notes from Milan Design Week 2025
CREATIVE

Field Notes from Milan Design Week 2025

Ritual of Retail: Inside Louis Vuitton’s Milan Flagship at No. 2 Montenapoleone
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Ritual of Retail: Inside Louis Vuitton’s Milan Flagship at No. 2 Montenapoleone

Ritual of Retail: Miele’s Wigmore St. Experience Centre with Turlough McKenna, Head of D2C
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Ritual of Retail: Miele’s Wigmore St. Experience Centre with Turlough McKenna, Head of D2C

Someday: Apple, TBWA\Media Arts Lab & Power of Emotion-Driven Ads With Pedro Pascal
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Someday: Apple, TBWA\Media Arts Lab & Power of Emotion-Driven Ads With Pedro Pascal

Inside Birkenstock’s Alpine Pop-Up at Les Deux Alpes
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Inside Birkenstock’s Alpine Pop-Up at Les Deux Alpes

Cadbury ‘Made to Share’ by VCCP: Bold Campaign or Well&Truly Borrowed?
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Cadbury ‘Made to Share’ by VCCP: Bold Campaign or Well&Truly Borrowed?

The Gherkin Transfer: Leo Burnett UK Spotlights Fan Rituals in ‘Only at McDonald’s’ Campaign
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The Gherkin Transfer: Leo Burnett UK Spotlights Fan Rituals in ‘Only at McDonald’s’ Campaign

Messi, Marriage, and Marketing: Here's How Adidas Scored a Hat-Trick
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Messi, Marriage, and Marketing: Here's How Adidas Scored a Hat-Trick

Dan Cunningham on Relaunching Berghaus' Icons with Liam Gallagher and Why Lidl's Playful Reaction Boosts Both Brands
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Dan Cunningham on Relaunching Berghaus' Icons with Liam Gallagher and Why Lidl's Playful Reaction Boosts Both Brands

Here's How Hunter & Gather Called Out Major Condiment Brands in First Six-Figure Brand Campaign
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Here's How Hunter & Gather Called Out Major Condiment Brands in First Six-Figure Brand Campaign

Without Studio and BAM Usher in the Women's Power Age with Bold Rebrand
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Without Studio and BAM Usher in the Women's Power Age with Bold Rebrand

How Uber Eats is Capitalising on Nostalgia with Seinfeld’s Jason Alexander in Latest "Almost, Almost Anything" Campaign
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How Uber Eats is Capitalising on Nostalgia with Seinfeld’s Jason Alexander in Latest "Almost, Almost Anything" Campaign

ASICS' Desk Break Campaign with Brian Cox: How a 15-Minute Movement Can Transform Your Workday and Mental Health
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ASICS' Desk Break Campaign with Brian Cox: How a 15-Minute Movement Can Transform Your Workday and Mental Health

Review: Momentum True Wireless 4 (Plus Why Sennheiser’s Latest Ad Strategy Needs Positive Framing)
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Review: Momentum True Wireless 4 (Plus Why Sennheiser’s Latest Ad Strategy Needs Positive Framing)

Müller UK & Ireland with VCCP Invite Us To Get The Good Going in Latest 360 Campaign
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Müller UK & Ireland with VCCP Invite Us To Get The Good Going in Latest 360 Campaign

LOEWE FW24 Campaign with Daniel Craig and Greta Lee, Leaning into Meme Culture and Lessons in Brand Authencity
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LOEWE FW24 Campaign with Daniel Craig and Greta Lee, Leaning into Meme Culture and Lessons in Brand Authencity

Here’s How Visit Oslo’s “Is It Even a City” Campaign Drove Engagement Across Meta and TikTok
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Here’s How Visit Oslo’s “Is It Even a City” Campaign Drove Engagement Across Meta and TikTok

Why ASICS’ New Social Campaign "15 Minute Weight Loss" Is Taking a Weight Off Our Minds
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Why ASICS’ New Social Campaign "15 Minute Weight Loss" Is Taking a Weight Off Our Minds

Here's What CMOs Can Learn About Brand Authenticity From Louis Vuitton's Core Values Campaign with Federer and Nadal
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Here's What CMOs Can Learn About Brand Authenticity From Louis Vuitton's Core Values Campaign with Federer and Nadal

THE GOODS Guide: What to Wear to Cannes Lions Festival of Creativity
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THE GOODS Guide: What to Wear to Cannes Lions Festival of Creativity

Talking Strategy With Taco Bell and Their Latest 'Taco Twosday' Campaign With LeBron James and Jason Sudeikis
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Talking Strategy With Taco Bell and Their Latest 'Taco Twosday' Campaign With LeBron James and Jason Sudeikis

Pump Fiction: Mother London Marries M&S's Rich Advertising Heritage With Modern Splendour
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Pump Fiction: Mother London Marries M&S's Rich Advertising Heritage With Modern Splendour

Here's How British Supermarket Sainsbury's 'Good Food For All' Campaign Will Strengthen Its Market Share
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Here's How British Supermarket Sainsbury's 'Good Food For All' Campaign Will Strengthen Its Market Share

Stanley Tucci’s New Tenacious Gin Cocktail Recipe and Tanqueray's New Bottle Design
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Stanley Tucci’s New Tenacious Gin Cocktail Recipe and Tanqueray's New Bottle Design

If Ron Burgundy Directed Ads: Unpacking Uber Carshare's Bold Australia Campaign
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If Ron Burgundy Directed Ads: Unpacking Uber Carshare's Bold Australia Campaign

Here's Why Specsavers Latest OOH Stunt in Edinburgh is a Spectacular Sight
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Here's Why Specsavers Latest OOH Stunt in Edinburgh is a Spectacular Sight

Will David Beckham's Stella Artois Endorsement Quench AB InBev's Thirst for Growth?
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Will David Beckham's Stella Artois Endorsement Quench AB InBev's Thirst for Growth?

Here's How Decathlon's New Identity Will Keep Digital Sales Surging
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Here's How Decathlon's New Identity Will Keep Digital Sales Surging

Sonic Branding & Audio Emotional Landscapes with Brent van den Elshout
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Sonic Branding & Audio Emotional Landscapes with Brent van den Elshout

DIAGEO Pioneers a Generational Change in Drinking Habits in Latest Purpose-Led Campaign
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DIAGEO Pioneers a Generational Change in Drinking Habits in Latest Purpose-Led Campaign

Samuel L. Jackson Warns, “Don’t Be Fooled By Deep Bakes” - Warburtons’ Bread Campaign
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Samuel L. Jackson Warns, “Don’t Be Fooled By Deep Bakes” - Warburtons’ Bread Campaign

5 Ways Till Jagla Is Transforming The Streetwear Galaxy
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5 Ways Till Jagla Is Transforming The Streetwear Galaxy

TikTok, Rowing Blazers & Agency Awards: Rob Mayhew is The Influencer Adland Didn't See Coming
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TikTok, Rowing Blazers & Agency Awards: Rob Mayhew is The Influencer Adland Didn't See Coming

This is How R/GA and Fender Struck a Chord in the Metaverse
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This is How R/GA and Fender Struck a Chord in the Metaverse

This is How Cornish Branding Agency Kingdom and Sparrow Rebranded a Challenger Spiced Rum
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This is How Cornish Branding Agency Kingdom and Sparrow Rebranded a Challenger Spiced Rum

Here's How Butterfly Cannon and Diageo India Created a New Indian Spirit Legacy in 80 Days
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Here's How Butterfly Cannon and Diageo India Created a New Indian Spirit Legacy in 80 Days