Janita is Business Development Director for Ketchum UK, and a member of the Senior Leadership Team since 2020. Janita is a seasoned Growth Proffesional with 15+ years of new business experience, and "a voice to be a relentless force for good for Ketchum." She is responsible for the UK business development plan, working in partnership with the SLT to prioritise growth opportunities, ensuring a robust NPD system. Janita's remit includes full responsibility for marketing activities, including partnerships, awards, media, and the UK website. She is also Chair of Ketchum UK's Inclusion Council.