Kelcie Gene Papp

Kelcie Papp is the Co-Founder and Editor Brand Strategy & Culture at THE GOODS.

Her work unpacks not just how great brands market, but why they move us. Through interviews with brand executives, leaders, and emerging great minds.

Jason and Kelcie founded THE GOODS in 2020.

With a background in creative writing from Bath Spa University, PR, marketing, brand strategy and editorial direction, Kelcie’s lens is shaped by both art and analysis. Her editorial voice is informed by a fascination with neuroscience, behavioural triggers, and the hidden architecture of habit. Especially as they intersect with our relationship to taste, aspiration, and desire.

British-born with Antiguan roots, Kelcie brings a dual sensibility to her work: analytical yet lyrical, global and grounded. From poetic line breaks to long-form essays, Kelcie explores the rituals and routines that define modern brand life, from the boardroom to the breakfast table. Always with an eye for quality: whether it’s a new fashion label, a legacy FMCG undergoing reinvention, or a independent hotel scent that earns its shelf space.

She’s currently based between London and Lisbon (often spotted a specialty decaf flat white in hand), but her imagination sits somewhere between the decisions being made in the boardroom and the behaviours they trigger at shelf, always questioning what truly defines modern luxury.

For features, partnerships, commercial enquiries, or to send something in for review, get in touch at kelcie@gethegoods.com.

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