We don’t break brand marketing news. We deconstruct it.

the goods was founded in spring 2020 by husband-and-wife team Kelcie and Jason Papp. It began as a PDF, evolved into a print publication, and now lives as an independent digital title focused on fewer, better stories across brand marketing and life out of office.

Today, we publish selectively, with more context for readers who would rather understand the shift than simply know it happened. Our remit extends beyond work to the places, products and experiences worth your time, attention and money out of office.

“We meticulously follow where ideas cross categories, from the patina of established brands to the new ones beginning to disrupt them. Out of office, we apply the same editorial curiosity to where our time and money go. We believe in being selective, in quality over quantity, and in choosing well.”

Kelcie Papp – Co-founder

Partnerships

We work with brands shaping how people live, brand and buy, from BMW and Bose to Brompton, YETI and Fellow. Every partnership is built around one thing: a good reason to care.

‍partnerships@gethegoods.com

Studio

the goods studio brings our editorial eye to photography, film and content for consumer and lifestyle brands. Based in Lisbon, working internationally.

‍studio@gethegoods.com

Jason Papp

Co-founder & Editor

Kelcie Gene Papp