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What We're Tracking: stealth nutrition

Bone broth in your tomato sauce. Collagen, colostrum and creatine in one scoop. The rise of stealth.

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Why are luxury carmakers Bugatti and bentley building branded skyscrapers for the UHNW?

Luxury car brands Bugatti and Bentley building branded residences.

What We’re Tracking: Overnight oats

From prep trend to retail category: overnight oats enter a new phase.

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What We're Tracking: Digital-detox

Consumers are editing their days like mood boards.

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What We’re Tracking: Defaultcore

How decision fatigue is reshaping everyday consumer and CPG brands.

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What We’re Tracking: Brutalist Pep-Talks

Monzo to Warburtons: coach money, patience, and the morning ritual.

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How AI Agents like OpenAI’s Operator are poised to reshape brand strategy and consumer loyalty

The evolution of commerce: How AI agents are transforming consumer behaviour.

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Beverage innovations: why De-Alcoholised drinks and savoury sips are winning

Here's What's CMOs Need to Know About What Is Shaping The Beverage Industry in 2024.

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Specialty tea Market Drivers, challengers, Gen-Z & trends to watch in 2025

From bone broth to tea pods, Gen Z & more, discover 2025’s specialty tea trends.

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Shelf life: inside CPG’s pre-winter power struggle

Before winter, CPG brands face a quiet fight for shelf space

Reddit survival guide for brands

Why Reddit now ranks high on Google—and what brands need to know before posting. A marketers guide.

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From Pret’s portuguese debut to Starbucks’ slump: is the prosumer coffee movement pushing chains out of style?

Starbucks vs. the prosumer revolution: lessons from Pret and micro-specialty coffee roasters.

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Inclusive design: what braille bottles mean for FMCG brand innovation

A Portuguese mineral water brand adds braille to its bottles FMCG packaging.

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Why Open Headquarters are becoming a strategic imperative for CEOs

In 2024 Organisation Openness is Redefining Brand-Customer Relationships. Here's How.

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OpenAI’s ChatGPT checkout is live. What;s next for D2C brands?

OpenAI’s ChatGPT adds Instant Checkout with Etsy and soon Shopify brands like Glossier and Skims.

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Field notes from Milan Design Week 2025

Milan Design Week 2025 | Effectuation Strategy

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China’s Gen Z is melting gold at home for DIY luxury jewellery – we have questions.

Gen Z’s DIY goldsmithing trend signals a shift in how China’s youth views wealth and luxury.

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Luxury fashion at a crossroads: how Real Estate, personalisation, China’s Gen Z, AI and wellness can revive the industry

In 2024, luxury brands like Celine and Gucci face challenges as wellness reshapes consumer demand.

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How brands can engage with instagram’s Hyper-Local curated fashion meme accounts

Explore London's fashion's intersection with culture via Instagram satire: Socks House Meeting & More

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I read Goldman Sachs' insights on the industry impact of ozempic. Here's my key takeaway

Dive into the insights that reveal the future landscape of the beauty, health, & lifestyle.

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Forrester’s 2026 predictions, explained

Consumers are tired, feeds are crowded. Inside the shift toward invisible AI & ritual-led CX.

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Review: Dyson OnTrac™ headphones

Dyson OnTrac™ review: Superb noise cancellation, best for it's 55-hour battery life, sound and app.

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Cutting through Consumer Sentiment: how to respond to shifting preferences

THE GOODS cuts through consumer sentiment and shares how brands need to strategise to pivot in 2024

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Why Gen Z is flocking to china’s luxury bathhouses

Explore China’s luxury bathhouse boom, from Dyson dryers to Dior skincare, and what Gen Z’s rituals.

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Sonic branding & audio emotional landscapes with Brent van den Elshout

Creative Director Brent van den Elshout on the Why Brands Need to Pay Attention to Sound Branding.