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The complicated business of selling plant milk

Plant milk is seemingly having an identity crisis. We examined the numbers and spoke to Guillaume Millet, Danone's vice-president of plant-based Europe, whose portfolio includes Alpro, to find out what one of the category's biggest players makes of it all.

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What We're Tracking: Stealth nutrition

Bone broth in your tomato sauce. Collagen, colostrum and creatine in one scoop. The rise of stealth.

What We’re Tracking: Overnight oats

From prep trend to retail category: overnight oats enter a new phase.

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What We’re Tracking: Defaultcore

How decision fatigue is reshaping everyday consumer and CPG brands.

What We’re Tracking: Meal replacement drinks

Meal replacement drinks are becoming nutritional stabilisers as GLP-1 use rises - fibre, digestion.

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What We're Tracking: Digital-detox

Consumers are editing their days like mood boards.

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Forrester’s 2026 predictions, explained

Consumers are tired, feeds are crowded. Inside the shift toward invisible AI & ritual-led CX.

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What We’re Tracking: Brutalist Pep-talks

Monzo to Warburtons: coach money, patience, and the morning ritual.

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What We’re Tracking: Emerging aesthetics & ideas

A look at how culture reorganises itself: from scarcity and community to the new value systems.

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Shelf Life: Inside CPG’s pre-winter power struggle

Before winter, CPG brands face a quiet fight for shelf space

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OpenAI’s ChatGPT Checkout is live. What's next for D2C brands?

OpenAI’s ChatGPT adds Instant Checkout with Etsy and soon Shopify brands like Glossier and Skims.

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Why Gen Z is flocking to China’s luxury bathhouses

Explore China’s luxury bathhouse boom, from Dyson dryers to Dior skincare, and what Gen Z’s rituals.

Reddit survival guide for brands

Why Reddit now ranks high on Google—and what brands need to know before posting. A marketers guide.

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Why are luxury carmakers Bugatti and Bentley building branded skyscrapers for the UHNW?

Luxury car brands Bugatti and Bentley building branded residences.

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Inclusive Design: What braille bottles mean for FMCG brand innovation

A Portuguese mineral water brand adds braille to its bottles FMCG packaging.

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Field notes from Milan Design Week 2025

Milan Design Week 2025 | Effectuation Strategy

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China’s Gen Z is melting gold at home for DIY luxury jewellery – We have questions

Gen Z’s DIY goldsmithing trend signals a shift in how China’s youth views wealth and luxury.

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Gen Z Trusts Pubity More Than Your Brand—Here’s Why

Pubity reaches 1.9B people monthly without paid ads. How they built Gen Z’s trust—lessons for CMOs.

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How AI Agents like OpenAI’s Operator are poised to reshape brand strategy and consumer loyalty

The evolution of commerce: How AI agents are transforming consumer behaviour.

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Specialty tea market drivers, challengers, Gen-Z & trends to watch in 2025

From bone broth to tea pods, Gen Z & more, discover 2025’s specialty tea trends.

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From Pret’s Portuguese debut to Starbucks’ slump: Is the prosumer coffee movement pushing chains out of style?

Starbucks vs. the prosumer revolution: lessons from Pret and micro-specialty coffee roasters.

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Luxury fashion at a crossroads: How real estate, personalisation, China’s Gen Z, AI and wellness can revive the industry

In 2024, luxury brands like Celine and Gucci face challenges as wellness reshapes consumer demand.

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Review: Dyson OnTrac™ headphones

Dyson OnTrac™ review: Superb noise cancellation, best for it's 55-hour battery life, sound and app.

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I read Goldman Sachs' insights on the industry impact of Ozempic. Here's my key takeaway

Dive into the insights that reveal the future landscape of the beauty, health, & lifestyle.

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LIONS' just released it's annual State of Creativity: Here's 5 lessons for CEOs, brands & agencies

Five Lessons for CEOs, Brands & Agencies from The LIONS State of Creativity 2024

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How brands can engage with Instagram’s Hyper-Local curated fashion meme accounts

Explore London's fashion's intersection with culture via Instagram satire: Socks House Meeting & More

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Sonic branding & audio emotional landscapes with Brent van den Elshout

Creative Director Brent van den Elshout on the Why Brands Need to Pay Attention to Sound Branding.

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Beverage Innovations: Why de-alcoholised drinks and savoury sips are winning

Here's What's CMOs Need to Know About What Is Shaping The Beverage Industry in 2024.

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Why Open Headquarters are becoming a strategic imperative for CEOs

In 2024 Organisation Openness is Redefining Brand-Customer Relationships. Here's How.

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Cutting through consumer sentiment: How to respond to shifting preferences

THE GOODS cuts through consumer sentiment and shares how brands need to strategise to pivot in 2024