Kelcie Gene Papp

Founder & Editor

kelcie@gethegoods.com

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Brand & Business

Meet the Experts — inside Grüns with creative director Blake Vallotton

Meet the Experts: Grüns creative director Blake Vallotton on snack-coded packaging, CPG design.

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Brand & Business

The Checkout: Joe rotondo, founder of Smearcase

Smearcase founder Joe on building the world’s first cottage cheese ice cream brand.

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Brand & Business

Meet the Experts — inside the split second at the shelf with Fernando Arendar

A conversation with Fernando Arendar on neuroscience, packaging design and why brands lose at shelf.

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Brand & Business

The Checkout: Eric Gonzalez, founder of Tranquila

Tranquila Coffee founder Eric Gonzalez on building the first specialty decaf oat milk RTD brand.

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Brand & Business

The Good Table: Shinji Yamaguchi — Managing Director, Yakult UK & Ireland

Yakult invented the probiotic category in 1935. Here's its new UK Managing Director.

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What We're Tracking: stealth nutrition

Bone broth in your tomato sauce. Collagen, colostrum and creatine in one scoop. The rise of stealth.

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First Stay: Zannier Bendor

Île de Bendor the Riviera's most storied private island reopens this May.

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Brand & Business

What We're Tracking: the cost of context switching

Most CMOs never truly switch off. Constant context switching is fragmenting attention.

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Brand & Business

The Checkout: Elan Halpern, Co-Founder of Sourmilk

Elan Halpern on building Sourmilk in public, guerrilla marketing to drive trial, repeat purchases.

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Brand & Business

Huel joins Danone: the rise of daily nutrition systems

$1bn Huel acquisition shows how eating habits are shifting toward fewer meals.

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Brand & Business

Too visible to feel valuable? the new reality for luxury on social media

Social media growth stalls. Luxury brands face a strategic reset.

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Brand & Business

The Ritual of Retail: Ocado with Carol Feeley, Head of creative

Carol Feeley on creativity, risk and building ideas inside Ocado Retail.

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Brand & Business

Without studio and BAM usher in the women's Power Age with Bold Rebrand

BAM redefines activewear for women over 40, highlighting movement, sustainability, and authenticity.

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Why your winter getaway as a creative director should be this cabin near Mont-Tremblant

Why Your Winter Getaway as a Creative Director Should Be a Cabin Reset Near Mont-Tremblant

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Brand & Business

Why your grocery store looks different now: an interview with Fred Hart on IFE & Expo West

Fred Hart Talks Trends, Branding, and Grocery’s Future: Insights from IFE & Expo

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Brand & Business

Here's why MPearlRock's first move with newly acquired Nutpods must be European expansion

MPearlRock Acquires Nutpods: Charting a New Course for Dairy-Free Creamer in Global Markets.

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Brand & Business

Why brands are turning to X&O’s Sprint-Based model for what they really need

Why X&O ditched retainers for a sprint-based model, creating bespoke teams of senior talent.

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Brand & Business

Who moved where? The senior marketing leadership moves that defined Q1 2025

Inside Q1 2025’s Marketing Talent Moves That Are Reshaping the Industry

What We’re Tracking: Overnight oats

From prep trend to retail category: overnight oats enter a new phase.

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What We're Tracking: Digital-detox

Consumers are editing their days like mood boards.

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What We’re Tracking: Defaultcore

How decision fatigue is reshaping everyday consumer and CPG brands.

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What We’re Tracking: Brutalist Pep-Talks

Monzo to Warburtons: coach money, patience, and the morning ritual.

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How AI Agents like OpenAI’s Operator are poised to reshape brand strategy and consumer loyalty

The evolution of commerce: How AI agents are transforming consumer behaviour.

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Brand & Business

Cadbury ‘Made to share’ by VCCP: bold campaign or Well&Truly borrowed?

Is Cadbury’s ‘Made to Share’ bold or borrowed? The line is thinner than you think.

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Brand & Business

TikTok and Pinterest just released their trend predications for 2024: Here's what you need to know

TikTok and Pinterest Just Released Their Trend Predications for 2024: Here's What You Need To Know

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Brand & Business

Thirty years in, Tina Fegent is still redefining marketing procurement

Procurement that works: Tina Fegent on comms, senior stewardship & pricing in the age of AI.

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Brand & Business

The Ritual of Retail: Poppi with Matt Giese, Sr. Director of Retail Marketing and partnerships

This Ritual of Retail feature explores how Poppi, functional soda brand's growth at shelf.

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Brand & Business

The Most Expensive Room: why we disqualify ourselves

From impostor doubt to missed opportunities: what the science reveals about confidence and identity.

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THE GOODS Guide: What to wear to Wimbledon

Learn how to dress for Wimbledon 2025 as a spectator & perfect perfume recommendations

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THE GOODS Guide: What to wear to Cannes Lions Festival of Creativity

What to Wear to Cannes Lions 2024: Elevated '90s Essentials, Structured Athleisure & More

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Brand & Business

The Good Table: Yasmin Shahida — Oatly senior director of public relations North America

Yasmin Shahida on Oatly’s PR strategy, GLP-1 trends and fibre positioning

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Beverage innovations: why De-Alcoholised drinks and savoury sips are winning

Here's What's CMOs Need to Know About What Is Shaping The Beverage Industry in 2024.

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Brand & Business

Technicolor’s fade to black: a creative industry reckoning

Technicolor’s Downfall: Lessons for Agencies & VFX Studios

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Specialty tea Market Drivers, challengers, Gen-Z & trends to watch in 2025

From bone broth to tea pods, Gen Z & more, discover 2025’s specialty tea trends.

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Shelf life: inside CPG’s pre-winter power struggle

Before winter, CPG brands face a quiet fight for shelf space

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Brand & Business

Setting the pace: A conversation with .Monk's global CMO, Kate Richling

Read Media.Monk's CMOs advice on Priorities When Marketing Your Agency & Her Strategy for Success

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Salted Chocolate Avocado Mousse with maple syrup recipe

A dessert that's as nourishing as it is luxurious: an Avocado Mousse - intentionally made.

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Brand & Business

TikTok, rowing blazers & agency awards: Rob Mayhew is the influencer adland didn't see coming

Rob Mayhew shares why brands and agencies need to meaningfully embrace TikTok into their strategy.

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Review: Ormaie Paris Tableau Parisien, 28, and 18-12 — plus when to wear them

Review: Three Ormaie Paris natural fragrance house inspired by art and nature for a summer in France.

Reddit survival guide for brands

Why Reddit now ranks high on Google—and what brands need to know before posting. A marketers guide.

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From Pret’s portuguese debut to Starbucks’ slump: is the prosumer coffee movement pushing chains out of style?

Starbucks vs. the prosumer revolution: lessons from Pret and micro-specialty coffee roasters.

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Why Open Headquarters are becoming a strategic imperative for CEOs

In 2024 Organisation Openness is Redefining Brand-Customer Relationships. Here's How.

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Brand & Business

Out of Office with Head of PR and communications, Sabina Ellahi

THE GOODS sits down with Sabina Ellahi, Global Head of PR for Charlotte Tilbury

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A peach and Goat Cheese Salad that's ready in 7 minutes

Trying to stay within a calorie deficit? This salad has become my effortless go-to.

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Brand & Business

Nike earnings beat as Hill’s reset gains traction

Nike’s Q3 earnings beat expectations as CEO Elliott Hill’s global reset gains traction, boosted by...

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Field notes from Milan Design Week 2025

Milan Design Week 2025 | Effectuation Strategy

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Brand & Business

Max Siegelman on reinventing legacy and the extraordinary ascent of Siegelman Stable

Discover how Siegelman Stable is reshaping luxury. From a racing legacy to modern sportswear.

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China’s Gen Z is melting gold at home for DIY luxury jewellery – we have questions.

Gen Z’s DIY goldsmithing trend signals a shift in how China’s youth views wealth and luxury.

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Luxury fashion at a crossroads: how Real Estate, personalisation, China’s Gen Z, AI and wellness can revive the industry

In 2024, luxury brands like Celine and Gucci face challenges as wellness reshapes consumer demand.

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Brand & Business

Lululemon × Erewhon collab, explained

“Data protects the magic”: Erewhon’s retail logic underpins a quiet, limited release.

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Brand & Business

LinkedIn tracked who you know. Feats shows what you’ve done.

In a world of self-promotion, Feats brings visibility back to the people who actually did the work.

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Brand & Business

Lindsay Bennett on impactful client growth, brands she adores and life at GALE

Discover brand wisdom and career growth - Lindsay Bennett, VP of Marketing & Communications at GALE

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Brand & Business

Lessons from Siete’s $1.2B unintentional playbook: how evolving beyond the original vision led to a pepsi payday

Discover how Siete Family Foods went from a tortilla startup to a billion-dollar CPG acquisition.

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Brand & Business

Brandon Smithwrick, kickstarter’s content director, on why brands must let creators lead

Brandon Smithwrick, Kickstarter’s Director of Content & Creative, shares insights on creator strategy

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Brand & Business

Laundry pods & DJ sets: how Reckitt and Accenture Song are taking an AI-powered wildflower route to sustainable Innovation

Reckitt and Accenture Song on Sustainable Innovation, AI and Client-Agency Relationships.

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Casa Newton - a private estate in tuscany

Discover a privacy-assured intimate wedding venue in the Tuscan hills.

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Brand & Business

Provocation, comfort & sustainable design — how to know when to dare according to Katee Hui

How CMOs can harmonise social impact, sustainability and profitability.

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I've lost seven pounds in one month embracing a Growth Mindset & the nutrition app YAZIO

Using a growth mindset and YAZIO, I lost 7 lbs in one month. Discover my approach.

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I’ve got 24 hours in Lisbon with my teenage daughters. where's good for dinner & street wear boutiques?

Spending 24 hours in Portugal's capital with family this month & looking for the best boutiques?

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Brand & Business

Inside Opar: the Lisbon perfume lab rethinking what scent can do for brands

Explore how scent shapes memory, mood and brand identity, and step inside Opar, the Lisbon perfumery.

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Brand & Business

How AI could solve the $18B cart abandonment problem and redefine Product Discovery

Callum Gill on why AI could solve cart abandonment and improve customer experience in online retail.

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Brand & Business

A2 dairy fuels premium RTD Coffee surge in the $14.91B market boom

RTD coffee market heats up as A2 milk leads the next dairy revolution.

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Here's why I upgraded to Apple AirPods Pro (2nd generation)

For the perpetually connected among us, Apple AirPods Pro (2nd Generation) will enhance your world.

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Brand & Business

Why CMOs are investing $220 million in cinema ads to reach Gen Z: NCM's Amy Tunick on cinema as a ‘brand-formance’ medium

Cinema remains one of the few mediums that can capture and hold the attention of Gen Z.

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Brand & Business

Here's Nike’s big problem & how the C-Suite can rebuild the swoosh, brand equity then reclaim retail

Here's how Nike can reconnect with its core audience and refine its retail strategy.

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Here's why & how I'm embracing my Wellness Era — 7 steps, 6 months & the art of romanticising

Explore an Marketing Editor's approach to entering her wellness era.

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Brand & Business

Here's how BrewBird is helping Specialty Coffee take flight in the office

Say goodbye to bland office coffee—BrewBird delivers specialty-grade, café-quality coffee in 60 secs.

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How brands can engage with instagram’s Hyper-Local curated fashion meme accounts

Explore London's fashion's intersection with culture via Instagram satire: Socks House Meeting & More

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Brand & Business

This is how cornish branding agency Kingdom and Sparrow rebranded a challenger spiced rum

Discover the creative partnership between Kingdom and Sparrow that led to 8Track Spiced Rum.

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I read Goldman Sachs' insights on the industry impact of ozempic. Here's my key takeaway

Dive into the insights that reveal the future landscape of the beauty, health, & lifestyle.

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Brand & Business

From pins to profit: how Pinterest transformed from digital scrapbook to a $4.2 billion e-commerce giant

"Pinterest's evolution: From inspiration hub to e-commerce giant.

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Forrester’s 2026 predictions, explained

Consumers are tired, feeds are crowded. Inside the shift toward invisible AI & ritual-led CX.

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5 best neutral scarves to own this winter

Five of the Best Neutral Scarves To Own This Winter

Brand & Business

The Good Table: Sara Rose — Manchester United's Marketing Director

Learn how Sara Rose is redefining fan engagement at Manchester Utd by connecting past & future fans.

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Brand & Business

CHFA 2025: what Canada’s biggest natural products show revealed

CPG news. Fred Hart on CHFA 2025. Canada’s natural products boom: functional fizz, protein.

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Brand & Business

LIONS' just released it's annual State of creativity: here's 5 key lessons (& priorities) for CEOs, brands & agencies

Five Lessons for CEOs, Brands & Agencies from The LIONS State of Creativity 2024

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Brand & Business

How to make the most of Cannes Lions international festival of creativity 2024: what to Expect, do & navigate

Discover what to expect at Cannes Lions 2024, including AI-focused talks & humour in advertising.

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Review: Why Blue Waters Resort & spa Antigua is a haven of quiet luxury and tasty fare

Read our honest review of Blue Waters Antigua, highlighting its tranquil luxury & cozy charm.

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Brand & Business

DJ sets to pitch decks: publicis' Global Content Director, Bianca McLeish.

Bianca McLeish, Global Content Director at Publicis Groupe on business development, mentoring, talent

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Brand & Business

5 minutes with Justin Billingsley: agencies, AI and what survives to 2026

Former Publicis CMO Justin Billingsley on WPP, AI, synthetic audiences & how smart marketers survive.

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Brand & Business

An aesthetic study: Burberry's 'postcards from london'. a return to earnestness

Burberry finds feeling in ordinary London moments.

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Brand & Business

First Amazon took the sale, now the studio.

Amazon’s AI is now making ads. Fast, free, and without agencies

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A day in the life: how I'm resetting with walks, nourishment & YAZIO this autumn

Explore how YAZIO and mindful steps can lead to lasting wellness changes.

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Sonic branding & audio emotional landscapes with Brent van den Elshout

Creative Director Brent van den Elshout on the Why Brands Need to Pay Attention to Sound Branding.

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Highsnobiety’s Vuk Bojovic talks Business Development, cultural trends, and brand loyalty

Highsnobiety To Celebrate Two Decades of Innovation: An Exclusive Interview with Vuk Bojovic

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7 neutral paint colours for every creative's home office

7 Neutral Paint Colours for Every Creative's Home Office

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Brand & Business

7 ChatGPT prompts to help CMOs make an impact in their next board meeting

Here's 7 prompts CMOs can use ahead of their next boardroom meeting to make an impact.

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Brand & Business

60 days in: what brand marketers can Learn From the Dove x Nike partnership

Lessons from Dove x Nike's first 60 days: Early Impact & Next Steps

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10 timeless heirloom jewellery pieces for your 2025 Wedding

Step into elegance: 2025’s most coveted wedding jewellery.